Friday 25 June 2010

New Argon branding for 2010

The "Training without risk..." message that heads up this blog is just the first part of a new-style branding theme that will be rolled out in the coming months to help highlight the benefits of Argon simulation training systems.

The first piece of new product literature features the JCAD-SIM system, and will shortly be followed by our other existing and new product data sheets.

JCAD-SIM features and benefits are highlighted in the new-style Argon literature.  

Our most recent print media advertisement in the summer edition of CBRNe World strikingly illustrates the point in the preceeding article that "training must be practical"[1], whilst visitors to the Argon stand at CBW 2010 two weeks ago were met with complementary integrated display materials that emphasised this message.  All of this has been achieved with the creative help of Helen Nelson at Jet The Dog, and she has even refreshed the Argon logo!

JCAD-SIM advert from the Summer 2010 issue of CBRN World - can you spot a theme developing here?


[1] See "False readings" by Col. (retd.) Rick Whitman in CBRNe World, Vol. 5 Issue 2, Summer 2010, p.32-36.